About Glenn Donaldson

25+ years of marketing. One practice built to help businesses use it well.

Glenn is the founder of Revellion. He has spent his career in complex business environments in Australia and Internationally, and works with businesses as an independent marketing consultant, diagnostic practitioner, and advisor to organisations that need clarity, not more noise. Outside consulting, Glenn lectures in marketing at university level and coaches Australian Rules Football - two roles that demand the same thing his client work does: assessing a situation honestly, then building a plan that actually gets executed."

Glenn Donaldson Revellion Founder, Marketing Consultant.

Built on real-world experience across markets, sectors, and scale

Glenn has spent more than two decades in marketing - across state, national, and international markets. He founded Revellion to give mid-size businesses access to the kind of rigorous, independent thinking usually reserved for large enterprises.

25+ years in marketing

Across state, national, and international markets - brand strategy, demand generation, digital marketing, and channel development. Includes tertiary teaching and lecturing in marketing.

Sectors and scale

Professional services, technology, retail, and resources. Small teams and large organisations. B2B and B2C.

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Independent perspective

Not a network agency. Not a retained consultant with conflicting interests. An independent practitioner who tells you what he actually sees.

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Built for AI

Revellion is a start-up building something genuinely new: an innovative diagnostic tool developed from deep, real-world industry experience of exactly what holds marketing back. Built from the ground up for businesses navigating marketing in an AI environment, the framework is proprietary - developed specifically for this environment, not adapted from legacy methodology.

Why clients work with Revellion

An independent view you can actually act on

Paul Everingham

Real results from real businesses

“I had the privilege of working with Glenn during his tenure at Lotterywest. Glenn’s approach to client / agency relationships was market leading – establishing clear strategic priorities, fostering a culture of collaboration and empowering partners to do their best work. Glenn’s strategic acumen was evident in every decision he made. His ability to navigate complex challenges and devise innovative solutions was truly commendable. Whether it was optimising operational processes or spearheading go to market initiatives, Glenn consistently demonstrated a forward-thinking mindset. If you’re seeking a leader who combines strategic vision with a passion to make a genuine impact, I wholeheartedly recommend connecting with Glenn Donaldson. His insights and expertise are invaluable, and any organization would be fortunate to have him on board.”

Luke O'Sullivan

"Glenn has one of the sharpest business strategy, transformation and marketing minds I have come across. And he will be the first to observe all three are intrinsically linked in to each other. Glenn has the wonderful and rare gift of being a truly authentic and honest leader. He constructively calls it how it is, doesn’t beat around the bush, and is decisive - some of the many reasons why he has such an incredible impact on any organisation he works with or for. In terms of smarts, authentic leadership and genuine impact, Glenn is the real deal.”

Paul Coghlan

“Glenn is hands down one of the smartest and most effective marketing leaders I have ever worked with. His passion, curiosity and humanity bring out the best in his people and also in the work he delivers. He is super strategic and action oriented. I hope I get the chance to work with Glenn again soon! ”

Ellie Quinti