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A structured three-phase engagement for mid-size businesses that need to diagnose what's holding back growth - and build the capability to change it.
A diagnostic across four pillars - Strategy, Structure, Capability, and Resources and Operations - plus AI readiness, and an outside-in check of what your market shows. One maturity scoring model, applied the same way every time. Every score is traced to evidence of what exists, how good it is and whether it's used. Every finding is scored and ranked.
Structure - is the team shaped, and the work split with agencies, the way your strategy needs? Capability - can your people, partners and tools deliver, judged on the work they actually ship? Resources and operations - are the budget, systems and rhythm set up to keep the plan on track?
Two findings in every Reveal: paper vs practice (do your plans match what happens?) and belief vs market (does what you believe about customers match what the market shows?). Plus a remit map of who really decides product, price, place and promotion, and who does the work.
Starts with your strategy, then builds only the capabilities that strategy needs. Using a proprietary Marketing Capability Framework, we assess the marketing disciplines your strategy depends on, each across people, process and technology. The output is a clear plan with defined priorities, owners, and timelines.
The phase where strategy becomes operational. Revellion works alongside your team to implement the Resolve plan - embedding the systems, processes, and habits that make improvement stick. Dashboards, playbooks, reporting rhythms, and capability programmes are designed to be owned by your team long after the engagement ends. The aim is a marketing function that keeps building on the work after we leave.
How it works
Revellion has no agency affiliations and no vendor relationships. We provide the diagnostic framework, and the independent view to apply it objectively - backed, where a problem calls for specialist input, by our network of trusted, highly skilled professionals.
Every engagement is built from what the diagnostic finds. The methodology is proprietary and rigorous, and what we produce is made for your business.
Most marketing teams are too close to their own work to see clearly what needs to change - let alone find the time to make it happen. We provide the outside view and a structured method to turn that clarity into action, without adding to the workload your team is already carrying. Every recommendation is written to be acted on.
Capability development is planned wherever your strategy needs it. What your team needs to grow is identified in Reveal, planned in Resolve, and built into daily practice in Rebuild, so the improvement outlasts our involvement and becomes part of how your team works.
Depending on scope, an AI Readiness Diagnostic may be included alongside the marketing function audit. Every finding is scored and ranked across all relevant dimensions.
A sequenced plan with clear owners, timelines and the reasoning behind each decision.
Diagnostic
A structured marketing function audit - scored and ranked across all key dimensions, delivered as a prioritised report with a 90-minute debrief. The AI Readiness Diagnostic is also available as a standalone engagement.
Advisory
Ongoing access to Glenn, or to a specialist from our network of highly skilled professionals when a problem calls for particular expertise. Monthly retainer or project-based, scoped around what your situation needs.
Full engagement
The full engagement - Reveal, Resolve and Rebuild. For businesses ready to make a sustained change to how they think about and run marketing.
Questions and answers
An independent review of whether a marketing function is set up to deliver the business’s strategy. Revellion’s version, Reveal, scores the function on documented evidence of what exists and how well it’s used, so every finding can be checked.
Four areas: strategy, structure, capability, and resources and operations. It adds AI readiness and an outside-in check of what the market shows. It also compares the plans on paper with what actually happens, and maps who really decides product, price, place and promotion.
CEOs, founders, heads of marketing and boards of mid-sized, consumer-facing businesses, in Australia and overseas. It suits leaders who invest seriously in marketing and want an independent view of whether the function is set up to deliver.
Yes. Revellion is based in Perth and works with businesses across Australia and internationally. Most of a Reveal diagnostic can be done remotely, through document review and video interviews, with time on site where it adds something.
Revellion is an independent marketing consultant that starts with a diagnosis. Advice is based on scored evidence about the function, and Revellion then plans and builds only the capabilities the strategy needs. It has no agency affiliations or vendor relationships, so its recommendations aren’t tied to selling media or technology.
No. Revellion doesn’t buy media or produce campaigns. Where a problem needs specialist delivery, such as creative work or marketing mix modelling, it draws on a network of trusted partners, and the diagnostic gives them an evidence-based brief.
A Reveal diagnostic typically takes up to 4 weeks, depending on the size of the function and how quickly documents and people are available. Resolve and Rebuild are scoped from what Reveal finds.
A scored diagnostic report with every finding ranked, and a prioritised roadmap with an owner and a timeline for each step. Both are presented in a 90-minute debrief.
With a 30-minute diagnostic call about your situation. There’s no proposal until both sides agree it makes sense. Book through the contact page.
A 30-minute diagnostic call will tell you whether Revellion is the right fit. No pitch, no proposal until we both know it makes sense.
