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Essays and short pieces on marketing capability, evidence, and why the industry keeps mistaking opinion for insight - written by Revellion founder Glenn Donaldson.
Each piece works from the same standard as Revellion itself: documented evidence, not impression.
“Evidence, Not Vibes” - the founder essay on why Revellion exists, and why marketing capability needs the same rigour as any other business function.
Read the essay →More pieces are added as they're written - each one open, no gate, no email required.