What sort of engagement terms for Marketing expertise are available from Revellion?

Mostly, contract terms are available for a specific period for completion of a task. The duration of the contract will depend on the nature of the job, availability and complexity.

How does a Marketing audit work?

Marketing audits are systematic, independent evaluations designed to assess the effectiveness of marketing operations, communications, media, planning, and objectives, ensuring they are appropriate and aligned with overall business strategy and goals.

These audits provide valuable insights that help organisations determine whether their marketing function requires improvement, and if so, identify the necessary steps to enhance capability and performance.

What is involved in Marketing Analytics?

Marketing Analytics, often referred to as Marketing Mix Modelling (MMM), is a data-driven software system that enables businesses to evaluate the effectiveness of their marketing activities, particularly those delivered through media campaigns.

This process involves specialists with expertise in both media and data analysis. The specific application and insights gained vary depending on the nature of the business and the scope of its marketing efforts.

It uses historical past data and its significant marketing and media data experience to not only measure Return on Marketing Investment by product, campaign and/or media channel, but it can also provide revenue forecasts of future recommended activity based on a range of different variables, including budget.

Are the Marketing Training programs tailored for the client, or are the simply standard presentations?

They are not standard presentations. Generally they are formatted to be a combination of training content, but with workshop elements for staff to engage and help develop solutions to issues. It is recommended that a meeting is held with interested parties to provide context and background before the workshops so that the best outcome can be achieved. It is also possible to develop a completely bespoke program that is suitable for the staff and organisational need.