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If you haven't had the chance to stop and assess where your team and function actually stand, help is at hand: an independent, evidence-based diagnostic, and a clear path from wherever you are today to wherever you need to be.
For CMOs and Marketing Directors carrying pressure from every direction - the CFO, the CEO, and increasingly the board - who want a clear, credible answer they don't have to find alone.
An independent diagnostic gives you the evidence to defend your programs to the CFO and the board, from a party with no stake in flattering the result. Resolve closes the gaps that matter. Rebuild makes sure the fix sticks.
56% of CMOs said in 2026 they didn't have the budget to deliver their strategy, and marketing budgets have stayed flat at 7.8% of company revenue, down from 11.2% in 2018 (Gartner CMO Spend Surveys; mostly North America, UK and Europe). Reveal looks at how your budget is set, and whether it's spent the way the plan says.
Add to that a board that increasingly wants ROI data alongside the financials, and a CMO tenure that's consistently the shortest in the C-suite - CMO50's own Australian alumni average sits at just 3 years and 1 month - and it's little wonder the role feels like it's being pulled in every direction at once.
None of this is a reflection on effort, and nobody expects you to have solved it on your own already. An independent, evidence-based read turns that pressure into a clear, defensible plan, with evidence to hand when the CFO asks why.
You want a credible plan for building capability while the business keeps running. The worry is that a diagnostic report reads as a scorecard, and a scorecard in the wrong hands becomes a weapon. Independence is what protects you here. No fee or scope is ever tied to a favourable result, and the report is yours to use.
Book a 30-minute diagnostic call for a specific, module-level view of where your function stands, and a practical, achievable plan to close the gaps that matter.
Sources: Gartner, 2026 CMO Spend Survey · Gartner, 2025 Marketing Technology Survey · Marketing Mag, boardroom audit committees · CMO Australia / IDG, CMO50 (2022) · Spencer Stuart, CMO Tenure Study (2026)
