Marketing Analytics
Measuring Return on Marketing Investment (ROMI) remains one of the toughest challenges for CEOs and marketing leaders.
At Revellion, we simplify this with access to world-class, technology-enabled Marketing Mix Modelling (MMM).
MMM is a proven statistical approach that quantifies the impact of each marketing channel, revealing what’s truly driving performance. These insights help you optimise spend, allocate budgets more effectively, and maximise both revenue and growth.
But insights alone aren’t enough. Real results come from embedding an operating rhythm that turns data into action—and building the internal capabilities to make it stick.
With advanced technology at the core, we deliver scalable, cost-effective, and real-time marketing that helps your team perform with confidence.
The MMM Methodology that Revellion uses:
Aligns historical KPI with media, promotions and non-marketing factors
Analyses marketing and media performance
Attributes sales to peaks and dips in marketing and non-marketing activities
Within a complex business, MMM modelling can quantify:
Quantify and model against leading KPI of Sales Revenue
Develop ROI and sales response curve for each marketing channel/platform (Offline & Online)
And understand unique category effects on performance and plan accordingly
The lower cost of modelling opens up the discipline to small spending brands, allowing you to understand:
The impact of competitors, market trends, category drivers, external economic factors, and other non-marketing drivers
Relational impact of your marketing spend on brand tracking research
The ROI of creative, messaging and product
