Conducting a structured review of current marketing activities is one of the most effective ways for an organisation to gain clarity, focus, and confidence in its next steps. A marketing audit creates a clear, evidence-based foundation for future decisions, helping leaders move beyond assumptions to act on real insights.

Revellion provides a comprehensive and independent marketing audit that examines both the internal and external environment in which the business operates, and how this environment connects to the performance of the marketing function. The audit spans all critical areas of marketing, including:

• Strategy - alignment between business goals and marketing direction

• Brand - positioning, clarity, and strength in the market

• Targeting and Segmentation - identifying and reaching the right audiences

• Operations - efficiency of processes, workflows, and resource allocation

• Customer Experience - the consistency and quality of interactions across touchpoints

• Measurement & Analytics - effectiveness of KPIs, reporting, and performance tracking

• Integrated Marketing Communications - coherence, reach, and impact of campaigns.

The outcome is both quantitative and qualitative. A practical scorecard provides a snapshot of performance across key dimensions, while tailored recommendations offer deeper insight into where marketing is excelling, where resources are under-utilised, and where adjustments, new capabilities, or training could drive significant improvement.

Armed with these insights, organisations can:

• Sharpen their marketing approach focusing on what truly drives growth

• Prioritise investment and effort in the areas of greatest impact

• Strengthen internal capabilities through targeted development and training

• Achieve stronger, measurable returns on their marketing investment.

In short, the audit provides not just an assessment, but a clear roadmap to elevate marketing performance and enable sustainable business growth.